AUER Packaging GmbH to become AUER GmbH: The new name provides a solid foundation for the company’s existing brand structure. Over the course of the 35-year history of the company, we have developed multiple product lines that are directed at different target groups. Now it’s time to give the company a new structure to help our customers better find their way in our brand and product portfolio.
To date, the company had done business as AUER Packaging GmbH – and the products in the transport and logistics segment were sold under this name. In April 2022 we added the lifestyle brand ROBERT AUER, which complements the portfolio with products in the kitchen and living segment. To create greater clarity, AUER Packaging and ROBERT AUER will be continued as independent brands under the shared umbrella of AUER GmbH going forward.
July 2022









