AUER News

Completing an apprenticeship at the highest level at AUER Packaging as one of the best in Bavaria requires ambition, diligence and initiative. As an apprentice process mechanic for plastics and rubber technology, Jenna Grund had this in spades and has been awarded a State Prize. AUER is proud to be able to continue to benefit from her skills, know-how and innovative ideas, welcoming Jenna as a permanent team member in production now that she has completed her training.

April 2025

AUER GmbH lifts off for a second time to take customers on an impressive tour of the headquarters in Amerang. You can find the new flythrough on our YouTube channel, featuring exciting insights into our state-of-the-art production and the logistics centre, as well as the opportunity to experience fully automated processes up close.

April 2025 Images »

Planning is underway for the expansion of AUER GmbH’s headquarters in Amerang. Additional production and storage capacities will be available in the future. With the expansion of our site, we look forward to being able to meet the constantly growing demand for high-quality transport and storage containers in the usual high quality and with short delivery times.

In addition to the existing production halls, we are planning a fourth production hall of the same design. This will be connected by means of conveying technology to a picking hall, which is also in the planning stage. From there, a further automatic conveyor line will lead to the high-bay storage system and optimise the process from product manufacture to packaging and dispatch.

October 2024

As the company grows in size, management responsibility increases and the expertise required becomes more complex. AUER GmbH has therefore taken the decision to move commercial and technical management up to the highest management level: Chief Accountant Katharina Ganslmaier, who has been with AUER GmbH since 2015, and Chief Production Manager Sergej Andert, who has been with the company since 2014, have both been appointed to the management board with immediate effect.

They bring with them several years of management experience: Since 2019, they have been part of the four-person management team, which oversees all core business units. Now Ms. Ganslmaier and Mr. Andert will switch from operational management of their specialist departments to strategic corporate management. This means that they share overall responsibility for the company together with the owners and former sole members of the management board – Robert, Diana and Philipp Auer – and are authorised to represent the company legally.

August 2024

Since the beginning of the year, we have been focussing on providing more individual custom-made versions of our proven system tables and system trolleys: By investing in a CNC milling machine, aluminium profiles can now be cut to a customised length with millimetre precision. Thanks to the configurator on our website, the length and width of the worktop, the table height, the top protrusions and the container modules with container positioning can be easily customised. With the new rod machining centre, we are also setting new standards in the field of digitalisation: Once the order has been completed via the configurator, our ERP system automatically transfers the configuration directly to the centre where our employees begin work on it.

June 2024

AUER Packaging is one of the TOP 100 fastest-growing SMEs in Germany across all sectors, according to the latest Handelsblatt ranking. As a new entrant, we are delighted to rank 62nd! "Germany's fastest-growing SMEs of 2023" recognises companies that have laid the foundations in previous years to overcome crises with a successful business strategy. More than 8,000 companies from a wide range of sectors were analysed for the ranking, and there were two significant criteria: average sales growth since 2018 and average EBIT margin in the same period. With our record turnover of €130 million in 2022, we were able to improve even on previous years of high turnover, making us one of the most profitable companies in the German SME sector.

November 2023

Fasten your seatbelts. We are taking off! If you have ever wanted to know where and how we make our products, now is your opportunity. We would like to invite you to take a lightning-like flight through every area and department of the company. But don’t worry if you happen to be afraid of heights or flying. All you have to do is simply sit back and relish the images captured by the drone that we flew through the company’s entire site.

The result was some spectacular images, ranging from the reception area and administrative offices to the production halls equipped with powerful injection moulding machines and our brand-new, highly automated logistics centre. The drone flight will also take you through our in-house fitness studio and the cafeteria where our team eats – awesome images and comical-creative camera tricks that will bring a smile to your face. Have we whetted your appetite? Then get ready for takeoff at https://youtu.be/J1z0svPe1xA

May 2023

Following an intensive phase of planning and nearly two years of construction, our new logistics centre is now set to achieve great things! The final practical test will be conducted this month with about 1,000 pallets. In the process, the state-of-the-art warehouse will be put through its paces once again. Things will really kick into motion in April, when the storage capacity of the Amerang Technology Park will quadruple to a total of 20,000 pallet storage spaces! As a result, all Auer products in a logistics chain will be stored in one place for the first time, a change that will facilitate a high level of process speed and optimal space usage. The production operation in three halls will then be directly connected to the new warehouse in a completely automated system. This means one thing: even better performance and service for Auer customers.

February 2023

Far-sighted investments in the business location and an early commitment to high-performance digital intralogistics pay off in big ways: In 2022, Auer generated a record €130 million in turnover in spite of global crises and even topped the high-turnover year of 2021. EBITDA improved by nearly 20 percent: Auer generated a total of €36.8 million here. The company’s workforce rose to about 200 employees. The family-run company has been generating continuous growth for years. It picked up additional momentum last year as a result of major orders placed by the recycling industry and the launch of the company’s own kitchen & lifestyle brand, which is named after the company’s founder, the visionary Robert Auer. Drawing on 35 years of experience in plastic processing and packaging design, the company created a broad spectrum of more than 70 kitchen products, ranging from measuring spoons to steamers. 2022 was also a year of product development in the area of packaging. For the company’s Euro containers, Auer Packaging introduced seven innovative enhancements, including a practical connection system and a hinged lid that keeps splash water and dust at bay. The company got the new financial year off to a successful start by opening its new logistics centre in Amerang right on schedule.

January 2023

AUER Packaging GmbH to become AUER GmbH: The new name provides a solid foundation for the company’s existing brand structure. Over the course of the 35-year history of the company, we have developed multiple product lines that are directed at different target groups. Now it’s time to give the company a new structure to help our customers better find their way in our brand and product portfolio.

To date, the company had done business as AUER Packaging GmbH – and the products in the transport and logistics segment were sold under this name. In April 2022 we added the lifestyle brand ROBERT AUER, which complements the portfolio with products in the kitchen and living segment. To create greater clarity, AUER Packaging and ROBERT AUER will be continued as independent brands under the shared umbrella of AUER GmbH going forward.

July 2022