For the first time ever, our trade fair team ventured into wintry Russia at the start of 2019: Upakovka, an international trade fair for packaging materials, packaging machines and machines for the production of packaging, was held in Moscow from 29 January to 01 February. “Ded Moroz” (“Grandfather Frost”) lived up to his name greeting us with temperatures as low as -15°C, icy winds and plenty of snow. Yet despite the wintry conditions and the language barrier, the trade fair experiment, in what was new territory for us, was a real success. The signs did look good from the beginning though anyway: the event organiser was expecting a total of around 25,000 trade visitors over an exhibition floorspace spanning more than 70,000 m2 spread over eight halls. The trade fair has been going since 1979 and this year more than 250 exhibitors from 22 countries signed up. We were able to make lots of new promising contacts at our 200-m2 stand.
February 2019