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AUER Packaging New order by Kapuziner
Products

New order by Kapuziner

The „Kapuziner concept“ of the Kulmbach brewery perfectly catches the spirit of the quality and tradition-conscious target group. Therefore, it is no surprise that AUER Packaging has been commissioned to produce at least another 50 000 bottle crates – only 4 months after the initial production in February 2009. The idea behind Kapuziner is the following: The ancient brewing tradition of the beer city Kulmbach is being resurrected with a high-quality Weissbier authentically bottled in beer bottles with stopper swings. The close cooperation of the Kulmbach brewery with AUER Packaging and the Swiss designing partner Estragon resulted in an individual bottle crate that effectively stages the products and the brand personality of Kapuziner.
Due to the high-quality in-mold-labelling technique, the customer is confronted with a shining, big glass of
Weissbier in the drinks cash-and-carry – a sight that puts people in the mood of consumption only by looking at the crate. The combination of the popular Kapuziner 3-D stroke and the brand emblem – a pleasant-looking Capuchin monk with a glass of Weissbier – on the dark-green coloured crate catch the customers' attention. Managing director Robert Auer states: "Kapuziner is a very good example for proving that consequent implementation of an individual brand personality in the developing process of a bottle crate will be richly awarded with success“. As the design of the beer crate is implemented in accordance with the curved lines of the beer glass and the logo, the design also creates a uniqueness regarding its shape. That fact completely satisfies the uniqueness of the nostalgically-touched premium brand.

AUER Packaging Market entry in Spain after successful fair
Fairs

Market entry in Spain after successful fair

The great response at the HISPAC 2009 in Barcelona proved that the Spanish market offers a high potential for the products of AUER Packaging. This fair was also the premiere of AUER Packaging's IBC: it was the first time AUER presented the filled container to a very interested audience. The successful fair presence opened the doors for the Spanish market. Since May 2009, AUER Packaging has been regularly sending goods to the Iberian peninsula. Within a short time period, the country has become one of the most important pillars of AUER Packaging's European market.

AUER Packaging Poland is the second Eastern European country in AUER's sales area
Company

Poland is the second Eastern European country in AUER's sales area

AUER had been receiving orders from Poland for some time. This pleasant development clearly shows that the „iron curtain“ is finally a part of the past in a united Europe. Reason enough for the Upper-Bavarian company to extend its sales activities to Poland. After the successful market entry in Hungary in 2008, Poland is already the second Eastern European country in AUER Packaging's sales area.

AUER Packaging AUER Packaging now also present in Switzerland
Company

AUER Packaging now also present in Switzerland

We are ready: Since the beginning of 2009, AUER Packaging has been operating across the whole German-speaking market! With the opening of the branch in Neuendorf in the Solothurn canton, the company now also has a presence in Switzerland.
Company founder, Robert Auer comments: ‘The most recent successes in numerous European countries, where we were quickly able to gain a foothold with our product range, prove us right: with the unbeatable value for money of AUER-containers, we are on the right track – this is the key which opens the door for us to access new markets’.
With Swiss national Marcel Eberhard as General Manager of the new branch, an experienced professional in the field of warehousing and logistics requirements was added to the team, who is completely familiar with the characteristics and practices of the Swiss market. ‘Of course, from Neuendorf, we shall be serving all the Swiss cantons, including those in the French and Italian areas of Switzerland’, explains Marcel Eberhard.

Contact:
AUER Packaging Schweiz
Leutschenbachstrasse 95
CH-8050 Zürich, Switzerland
Tel. 0800/559423 (toll free)
Fax 0800/559376 (toll free)

www.auer-packaging.com/ch/de/

AUER Packaging AUER Packaging opens a branch in Paris
Company

AUER Packaging opens a branch in Paris

With the opening of the Emballage Trade Fair in Paris, AUER Packaging will be starting its sales activities in France as well. AUER Packaging has opened offices right in the centre of Paris, and with immediate effect is delivering its high-quality containers. ‘We are certain that the “Made in Germany” quality of our products, and their unbeatable value for money will lead to success in France’, confidently stated Robert Auer, Managing Director of AUER Packaging. ‘France is the largest trading partner with the Federal Republic of Germany, therefore it was only a matter of time before we became active there!’, said Mr. Auer. The products from AUER Packaging will be on display from 17th to 21st November at the Emballage Trade Fair in Paris, in Hall 6, Stand 6 J 58.

Contact:
AUER Packaging FRANCE
18 Rue Pasquier
F-75008 Paris
Tel. 0800 911 666
Fax 0800 911 664

www.auer-packaging.com/fr/fr/

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