The „Kapuziner concept“ of the Kulmbach brewery perfectly catches the spirit of the quality and tradition-conscious target group. Therefore, it is no surprise that AUER Packaging has been commissioned to produce at least another 50 000 bottle crates – only 4 months after the initial production in February 2009. The idea behind Kapuziner is the following: The ancient brewing tradition of the beer city Kulmbach is being resurrected with a high-quality Weissbier authentically bottled in beer bottles with stopper swings. The close cooperation of the Kulmbach brewery with AUER Packaging and the Swiss designing partner Estragon resulted in an individual bottle crate that effectively stages the products and the brand personality of Kapuziner.
Due to the high-quality in-mold-labelling technique, the customer is confronted with a shining, big glass of
Weissbier in the drinks cash-and-carry – a sight that puts people in the mood of consumption only by looking at the crate. The combination of the popular Kapuziner 3-D stroke and the brand emblem – a pleasant-looking Capuchin monk with a glass of Weissbier – on the dark-green coloured crate catch the customers' attention. Managing director Robert Auer states: "Kapuziner is a very good example for proving that consequent implementation of an individual brand personality in the developing process of a bottle crate will be richly awarded with success“. As the design of the beer crate is implemented in accordance with the curved lines of the beer glass and the logo, the design also creates a uniqueness regarding its shape. That fact completely satisfies the uniqueness of the nostalgically-touched premium brand.
May 2009